After a quick stay at home for one night on our return from Rarotonga and Auckland, we headed off to Adelaide by road. We were going to take the EV but given we only had two days to get there and the time added to charge and the amount of boxes, I rented a bigger car. I was hoping for a hybrid but lucked out. However, we did end up with a Subaru Outback Stationwagon which was fairly new. It was great except it was a bit gutless when overtaking on single lane highways where you have to get passed before another car comes your way.
I love the landscape as we travelled-The mallee scrub, the flat Hay plains, the silo art, the sunsets. We overnighted at Mildura on the way down. That town is huge, so flat and so spread out. There were cafes to choose from but not being local we chose by name and went to Nash Lane. That was a real happening place.
The Fiction and Friction event was something. It was my first dedicated independent book convention. We stopped in Murray Bridge on the way down and checked out the Fiction and Friction bookstore before heading into Adelaide. Nice!
There were over 80 authors I believe and over 400 attendees, some of whom were VIPs so had early access and an afterdark function. I have never seen so many dedicated readers with trolleys. At other romance events I’ve been two there are maybe four people with trolleys. There were loads. Some people even did trips back to their cars and came in for more. I met a lot of readers, mostly due to the souvenir booklet where attendees were encouraged to get autographs. I sold books too. Not a sell out by any means, but I’m always grateful when readers buy books when they don’t know my work. I learned heaps too from the event about the scene that I didn’t know. I’ve not been to a RARE or BABE event. I’ve been wait listed for years…But I’m not well known enough and maybe not writing the right thing…However, it was a great opportunity to get my name out there and maybe acquire new readers.
What was popular is dark romance, and I’m guessing that include taboo, also explicit stories as well as Male Male romances (which have a big female readership). One reader told me she liked them because in her opinion male/female gets annoying because the female lead is meant to be strong but comes across as an idiot. A point to take note of.
The other things that are popular are special editions. Some people do all their reading with ebooks but then like to get the first book or the series as a special edition. Who knew? Well now I know right. And merchandise either as a freebie when you preorder or to buy if not. I had a preorder form up but didn’t have many preorders. An author friend said that her preorders covered the cost of her table before she sold anything there. I saw some authors with half a normal sized room with preorders laid out. The author guy next to me wrote mafia books and he had an all black special edition. People were just drawn to it. Black cover, black pages with white text and he had included some explicit images. I think special editions as objects in themselves are fascinating.
The venue was nicely decorated with a starry drape. It looked impressive but made where I was a bit dark. People couldn’t read my blurbs.
The vibe was absolutely amazing, positive, uplifting, exciting and joyful. Meeting up with other authors (known and not previously know) was such a buzz and sharing tips and bubbly was a nice ending. The after dark event was okay but many authors packed up which upset some of the VIPs who had paid to be able to chat with authors. I was a bit confused myself about what we were meant to do. There were panels and so on but mixing cold was a bit hard. I think if you do a mingle you should do speed dating or number draws to meet people and break the ice. Going up to a group of people already talking is a bit hard. However, I did get sales during the evening.
Overall a very worthwhile experience. My big takeaway is that I need to do more with my pen name Dani Kristoff and also do some branding like Keri’s as I think it was confusing to only have my Donna Maree Hanson banner but I sold mostly Dani Kristoff books there.
It was also very valuable to get an insight in this indy convention thing. There are a lot of dedicated readers out there not reading traditionally published books.
Donna Maree Hanson, Author, Phd in Creative Writing 