Back in this post I said I’d give an update after my Bookbub in October, which was for Shatterwing, Free, USA only. See previous Indie publishing post here.
I think my earnings for September were higher than I first anticipated because iBooks mixes up the currencies and it isn’t until you get the invoice notice that you know what you are being paid. I think I estimated $76 from iBooks and it was more like $126. Also, I didn’t twig that Amazon hadn’t paid me any US earnings…I guess I wasn’t too vigilant or whatever. The deal is that for all payments except for Australian sales I have to wait until I hit the $100 or equivalent. In October, I was paid out my USA earnings from April 2016 until August 2017. This is what I mean when I say notional earnings. There are timing differences and minimum amount requirements before you actually see any money.
In October, I bought Patty Jansen’s Indie publishing book called, Self Publishing Unboxed, The Three-year, No-bestseller Plan for Making a Sustainable Living From Your Fiction and read it. (link to the book is here)
I bought the second book which is focussed on Newsletters etc. The second book is a bit advanced for me but I’ll get there.
I’ve been receiving Patty’s advice for a while. She’s probably the reason I am where I am now. She has some very practically and insightful advice no matter where you are in the process. Her book gave me a few gems. Such as I opened up a dedicated bank account as per the book and I’m so pleased with that. I have changed over all the payments to that account and linked it to Paypal and have a debit card. This means that my Instafreebie dues come out of that account instead of my personal credit card. It means when I look at my accounts I can see my book earnings. You can’t imagine how exciting that is. Instead of them being swallowed up by bills or spending them. May aim is to be able to pay for my edit of Skyfire with my earnings. I think I’ve reached that goal, or I will when all the money comes through. I may even have enough for the proofreading costs too. In that I have reached my first goal, to support my creative life with my earnings.
The other thing that Patty has put me onto recently is Mark Dawson’s podcast ‘Self Publishing Formula’. I have found them to be useful and inspiring. When I get more time I’m going to implement a lot of that advice. Mark Dawson runs courses etc but I’m probably not there yet in terms of earnings and output.
So the Bookbub result. In all over 27000 copies of Shatterwing were downloaded. I had immediate sell through, though conversion wise iBooks was higher. I made the cost of the Bookbub back in a couple of days. Amazon reporting is the quickest, others I have to wait for like iBooks, Draft2Digital (which is just Barnes and Noble sales I think) and Streetlib for Googleplay.
Estimates of downloads per vendor
Amazon 20,000
ibooks 2,400
Google Play 2,800
Barnes and Noble 2000
Kobo 500 (note the free download counter isn’t working properly).
Sell through is still occurring. For example, including the November sales so far, I have half a per cent on Amazon. It’s not much but considering level of sales before it’s good. I expect that to increase by the end of the month. Whereas iBooks was 1.5 per cent straight off and will rise by the end of the month.
By conversion I mean people who get book one who go on to buy book two. The conversion after that is really good. For example, if they buy book two they pretty much by the rest of the series.
The good news for readers is that I’m writing Book Five, Skyfire at the moment for NaNoWriMo. I was going to write them during next year but as I was fishing around for a project for NaNoWriMo I figured I owe it to my readers. One reader left me a message of Goodreads asking what the timetable was for the rest of the series. And some lovely readers left messages on my Facebook page leaving lovely comments. They all helped me to decide on that. I was going to write a contemporary romance. Another time perhaps.
Other things that happened as a result of the Bookbub. I went from one follower on Bookbub to 88 and it is still rising. People who follow you on Bookbub get an email when you have a new release and also when you have a Bookbub deal. That’s awesome.
I’m still small bickies but I’m growing my readership which is what I want. I just have to finish the PhD and then there will be no stopping me. I have two series that I’m thinking of publishing and I have another novel that needs polishing with a possible series after that. Then there are the ideas for prequels and sequels to the Silverlands and Dragon Wine. I just hope I hold up physically.
Earnings for October I estimate at over $1500.
I will also get paid out accrued British Pounds as well as USD because I made more than 100 in each currency. So cash wish a bit more than that.
This is enough to fund my edit!
I forgot to mention that I had an iBooks promo early in the month in Australia. I had around 1700 to 2000 downloads, with follow on sales. I don’t know the conversion rates. Last time I looked it was around 2 per cent but I haven’t updated the figures.
On the day my Bookbub results were coming through I was in absolute agony with sciatica. I’ve never experienced anything like that. It should have been an awesome day. I’m really grateful for the chance to promote the books to new readers via Bookbub. It was totally worth it. I have submitted Argenterra for a Bookbub and been rejected. I’ll just have to keep on trying. Perhaps next year when the rest of Dragon Wine is out I’ll get another Bookbub. You have to wait 90 days between promotions.
Donna Maree Hanson, Author and PhD Candidate 