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Posts Tagged ‘print on demand’

Today marks the end of my working life in the Australian Public Service. It’s my last pay day. I can’t begin to express how big a change this is for me at this time of my life. I gave up my big paying job, my ‘social capital’ as an educated woman and well-paid over spender/consumer. I gave up building my nest egg and putting heaps of money into my house, or using it to go traveling or just buying shit. I’m sure this will bother me in future, but now I don’t have regrets. (I’m pretty scared about not having money but its’ not like I’ll have none just less! Okay a lot less. A $100,000 less on paper.)

The bottom line was my arthritic spine was making my life pretty miserable and I wanted to spend what productive time I have doing what I want, while I can.

Upside, I can now talk about politics and stupid things that bother me without being threatened with the sack.

I think doing the PhD allowed me not to think about anything but the Phd. It gave me something to put my mental claws in. I am enjoying it. Now, I didn’t get a stipend so that makes things tougher financially. Not that stipends are huge, but it would have helped. Needless to say I’m going to apply again (and fill out the forms correctly this time) at the end of the year. But I have to face the fact that this is it. It’s me, my superannuation and my mortgage. I have the lovely Matthew but I don’t want to impose on him at all, so I’ll be paying my way on the household stuff. My life decisions shouldn’t be reducing his quality of lifestyle.

Then there’s the writing. Still a big part of my  life. The self publishing/Indie publishing thing well I have to see where that takes me.

My previous post I spoke about Print on Demand publishing. I have made my first stupid mistake that cost me money. Not a lot of money, but still I already paid that bugger and had to pay it again. And today is when the money just stops!

You see I found a typo on the very last line of my acknowledgements. It was one letter on a page that maybe no one would read. So I changed the files (I haven’t done iBooks yet as I need a Mac!). For everything it wasn’t a problem, except of Ingram Sparks. I didn’t realise they were going to charge me for the set up fee again, even for the epub file. They charge US $25 to upload your epub file and another $25 for the print. I think other places like Smashwords (which I didn’t use) doesn’t charge.  So fingers burnt. If I waited until other people reported typos then I could have done a lot at the same time, but no I had to change this one letter for about $60 Australian. So lesson learnt.

I’m not complaining that people have to be paid to do their job. Fair enough. I’m complaining that I was stupid, didn’t even think about it and got my fingers burnt.

Createspace hasn’t charged me to reload the print file but I have to go through the review process again. Lesson make sure the file is typo free (it’s really hard) and if you find a typo and it’s a wee thing live with it. That’s what you had to do in the old off-set days.

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Having your book in print, in physical form, is the best feeling ever! No doubt about it.

Print on Demand (PoD) services are fantastic (if you get the right ones) because with digital publishing technology you can do small print runs (one book) and the books are fairly economical to produce. No longer do you have to do an offset print run (old-style) and have a garage full of unsold books to get a price per unit down to a manageable level. With a print book you can wave it about and say look at me. You can do a book launch, sell books, and do book signings. You can take your book on holiday and photograph it in picturesque places. You can give copies to people. You can sell them. That’s the up side!

The best place for a book is in a book shop. This is because people go to book shops to buy books. They go to browse and if that shiny god of inspiration is shining on your book and your browser, you may get yourself a sale. Baring that, having reviews, word of mouth etc may get a person going into the book store to actually buy your book. Other venues for sales include conventions, but that can result in no sales, a few sales or heaps of sales, depending on a number things, including the size and the book buying inclination of the attendees. On line book stores are fab too. My own experience has been that I go to them when I know what I want and I need it now. On line is not a good place for browsing, unless you have promo! A flag waving promo that says buy me because I’m a must read before you die Alas, those promos cost big biccies.

There’s nothing stopping PoD books being in book stores. Nothing, nothing except a small thing.

Book stores traditionally get a cut from the sale of the book, usually a discount on the Recommended Retail Price (RRP) and this discount can be 40 to 45 percent (sometimes more, maybe less but not so in my experience unless the bookstore owners are awesome and treat you like a star). That’s not so bad is it? I mean I can do that. I have done that given the standard discount on my books to book stores. I’ve got to pay a percentage to the distributor too, lets say 10 to 15 percent. Okay  I’m cool with that. Bring it on! Buy my books in wonderful, awesome bookstores!

Here’s the catch. When bookstores buy from distributors and mainstream publishers they usually have a six months sales and return condition on the purchase. That is, if the books don’t sell they can send them back. This is a risk management set up so that the bookstore doesn’t have the risk of non sales.  There is, of course, firm sale options where bookstores might get a bigger discount if they take a number of books but if they don’t sell they are stuck with them. The risk is on the book seller then.

With PoD, I know with my supplier, I can opt for accepting returns, but I have no idea how that would work. In principle, with POD the book comes into being because of the order so what happens if it is no longer wanted? The options are the book gets destroyed and the purchaser gets a refund on the cost of the book (not the postage) or it gets returned to the distributor and the returnee pays the postage. After this I don’t know what happens. Can it be resold? Dunno! So I’ve opted for no returns.

So in this way, despite  allowing a discount on my books that are comparable to traditional publishers, I am most likely locked out of bookstores, unless I approach them myself and even supply them from my supply of books. My book is not competitive because it can’t be returned (it might be noncompetitive for other reasons too, like no promo, no rep, no sales history etc). The other downside which works against bricks and mortar bookstores supplying/ordering/selling POD titles, is that if they order one book they have to pay postage (usually that would have be passed on to the buyer indirectly or directly). If they ordered five or ten then it would be cheaper but they aren’t going to do that because they can’t return them. If you as a book buyer are lucky enough to have a bookstore that will order in PoD titles then stick to them. Thank them. Send them Christmas cards or seasons greetings because they are awesome. Online it’s a bit different because you expect to pay postage (or not) depending on the store.

The upshot of this is that PoDs are not going to get you heaps of sales through bookstores. They are lovely to have. (I’m going to be selling my pretties at Supanova in Sydney in June!) but we are still small biccies, unless we become big biccies.

I ask myself why I have priced my books to allow bookshops to get the 40 percent and the distributor their percentage. I should race over to my set up page and change it to the minimum, but maybe I’m optimistic that some bookstores will either buy my book or supply it to lovely people who order it in and for that, I’d like them to be compensated.

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Cover by Les Petersen

Buy links for Argenterra here.

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People say it’s easy self-publishing a book, or Indie Publishing as they say these days. It’s not all sunshine a roses and I’m not talking about sales here. I’m talking about getting the files ready and loaded etc.

The proofreading, file formatting and instruction reading and following are very left brain that leave me without a right brain cell to aspire to creativity. I’ve been caught in that vortex for weeks it seems. The difficulty is not in the amount of advice out there or the assistance other Indie publishers provide because that’s so fab. It’s just the tediousness of it. It’s like doing ten tax returns in a row. It’s killing me with my left brain. I can now understand why people pay others to do all that crap for them. They may end up making no money out of their publication (most, I think) but at least they have held onto their creative soul.

I have to go back to the reason why I’m doing this. Argenterra got to acquisitions in Australia but then it didn’t fit the young adult niche here. (just one part of the story) The Australian market is a small.Even the digital publishers are getting thin on the ground. I’ve submitted Argenterra over the years and well I run foul over arguments about whether it is young adult etc.  I always thought it wasn’t, but then on reading it maybe it’s young adult or young adult cross over. Last year I was chatting to Keri Arthur and she recommend I Indie publish. I’ve had titles epublished with traditional publishers and why not try hybrid. I talked to her about the Silverlands Trilogy of which Argenterra is the first. I could get two books up quickly and then polish off the third book. I’m not expecting to do anything earth shattering here, but it is certainly an eye opener. The amount of control you have as an Indie publisher is like a drug. You get to make all the decisions but you have to do the work.

There are various ways to get your book out there these days. When I had a small press it wasn’t so easy. There was no Amazon.com.au and people without US bank accounts couldn’t list their books on Amazon.com. Ebooks were not a thing. It was PDF and maybe just the beginning of ebooks in the world. Having that small press experience has been good, but not having the tools I used to have was pretty ordinary. I used to own Creative Suite now I’m reduced to Word.

It’s hard. I whinge a lot you may have noticed.

I’m not even talking about the stigma of self-publishing here or the difficulties in promoting a book.

The process for formatting an ebook is pretty straightforward. But anything that requires discipline and attention to detail can be tedious for me. I can do it but I don’t/can’t do creative stuff round the same time.I had a author friend proofread for me after I laid out the book. In Word this entails formatting with titles so that you can do a table of contents. For an ebook you don’t have to worry about page numbers or headers or footers. I used Calibre to covert my epub. But for Amazon, you only need to the Word file. Most of the other places do the conversion from Word for you too.

It was formatting the print version that life became more complicated. Headers and footers and page numbers. I did a proofread and found a few little things which I changed in the ebook too. Unfortunately, using preorder on Amazon meant I couldn’t change the file. Eep! Lesson number one. Do your own proof before uploading the file. I was able to do it after it became live. Second is don’t underestimate how long it can take to proofread your book properly. (I printed the book out to do my proofs) Then research, ask around what is the best way forward. I chose Createspace for US Amazon.com and Ingram Sparks for rest of the world. (I’ll put a link below as to why). Then I got into problems with the paging. I was either missing a page or having two blanks when trying to get the odd number pages to fall on the right hand side. That took a whole night to fix. Needless to say that I have matured emotionally over the last two weeks. (I you believe that then you’ll believe anything.)

The cover was another issue. I had a pro cover done but it was not the wrap required for a print version and the file sent to me was a PDF and you need specialist software to put the cover together. Having exhausted my $ I had to beg help from the lovely Rebekah Turner. We had to do two covers-one for Createspace and one for Ingram Sparks. But I’ve been told you can use the Createspace one for Ingrams. If I had brains I could have used Publisher I suppose.

Today everything is loaded. Because I wanted Createspace to do the Amazon.com I loaded the book there first and then did Ingrams once it was showing on the Amazon listing. This is because Ingram will list it on Amazon if it’s not there already. (See blog link below to understand why.)

Listing the ebook. I could have used Smashwords, but I wanted to some control over key accounts; Amazon, ibooks, Kobo. Amazon was the easiest even with the tax declarations. Kobo was pretty simple and ibooks was complicated. First thing to know about ibooks is that you need a Mac to upload your content. That information would have been useful and would have saved me three nights of wrangling. I’ve used Ingram to distribute the ebook elsewhere.

Many thanks to Patty Jansen for answering near hysterical emails with aplomb. Also thanks to Ainslie Paton for help with book blurb (a whole day back and forth), Rebekah Turner for cover wrangling and Aiki Flinthart for proofreading, moral support and information.

Why am I doing this? Why don’t I forget about this book or this series?

The publishing industry is in a state of flux, particularly here in Australia. I don’t believe we can rely on the book industry to be the gate keepers they once were. Publishers are not loyal to their authors anymore. If you’re not a best seller then you’re out. Heaps of mid-listers have lost their publishers, not because they aren’t good writers with great books, but because they aren’t making the big $$$. Being a new author is even harder. Your book doesn’t sell the expected number your chance is gone. If you don’t have the sales then it’s darn hard to get another publisher.

Why Argenterra? I love this story. I’ve almost written a trilogy and what a waste it if never sees the light of day. I’ve revised and rewritten this story many times because I believed in it. Now it’s time for me to see if others like it too. I love the characters in this book. Sophy and Oakheart are my personal faves but there’s Lillia too.

After 15 years, I’m going to give self-publishing a try.

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Cover by Les Petersen

Here is the link I mentioned above. Here

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