Donna Maree Hanson, Author, Phd in Creative Writing

Having your book in print, in physical form, is the best feeling ever! No doubt about it.

Print on Demand (PoD) services are fantastic (if you get the right ones) because with digital publishing technology you can do small print runs (one book) and the books are fairly economical to produce. No longer do you have to do an offset print run (old-style) and have a garage full of unsold books to get a price per unit down to a manageable level. With a print book you can wave it about and say look at me. You can do a book launch, sell books, and do book signings. You can take your book on holiday and photograph it in picturesque places. You can give copies to people. You can sell them. That’s the up side!

The best place for a book is in a book shop. This is because people go to book shops to buy books. They go to browse and if that shiny god of inspiration is shining on your book and your browser, you may get yourself a sale. Baring that, having reviews, word of mouth etc may get a person going into the book store to actually buy your book. Other venues for sales include conventions, but that can result in no sales, a few sales or heaps of sales, depending on a number things, including the size and the book buying inclination of the attendees. On line book stores are fab too. My own experience has been that I go to them when I know what I want and I need it now. On line is not a good place for browsing, unless you have promo! A flag waving promo that says buy me because I’m a must read before you die Alas, those promos cost big biccies.

There’s nothing stopping PoD books being in book stores. Nothing, nothing except a small thing.

Book stores traditionally get a cut from the sale of the book, usually a discount on the Recommended Retail Price (RRP) and this discount can be 40 to 45 percent (sometimes more, maybe less but not so in my experience unless the bookstore owners are awesome and treat you like a star). That’s not so bad is it? I mean I can do that. I have done that given the standard discount on my books to book stores. I’ve got to pay a percentage to the distributor too, lets say 10 to 15 percent. Okay  I’m cool with that. Bring it on! Buy my books in wonderful, awesome bookstores!

Here’s the catch. When bookstores buy from distributors and mainstream publishers they usually have a six months sales and return condition on the purchase. That is, if the books don’t sell they can send them back. This is a risk management set up so that the bookstore doesn’t have the risk of non sales.  There is, of course, firm sale options where bookstores might get a bigger discount if they take a number of books but if they don’t sell they are stuck with them. The risk is on the book seller then.

With PoD, I know with my supplier, I can opt for accepting returns, but I have no idea how that would work. In principle, with POD the book comes into being because of the order so what happens if it is no longer wanted? The options are the book gets destroyed and the purchaser gets a refund on the cost of the book (not the postage) or it gets returned to the distributor and the returnee pays the postage. After this I don’t know what happens. Can it be resold? Dunno! So I’ve opted for no returns.

So in this way, despite  allowing a discount on my books that are comparable to traditional publishers, I am most likely locked out of bookstores, unless I approach them myself and even supply them from my supply of books. My book is not competitive because it can’t be returned (it might be noncompetitive for other reasons too, like no promo, no rep, no sales history etc). The other downside which works against bricks and mortar bookstores supplying/ordering/selling POD titles, is that if they order one book they have to pay postage (usually that would have be passed on to the buyer indirectly or directly). If they ordered five or ten then it would be cheaper but they aren’t going to do that because they can’t return them. If you as a book buyer are lucky enough to have a bookstore that will order in PoD titles then stick to them. Thank them. Send them Christmas cards or seasons greetings because they are awesome. Online it’s a bit different because you expect to pay postage (or not) depending on the store.

The upshot of this is that PoDs are not going to get you heaps of sales through bookstores. They are lovely to have. (I’m going to be selling my pretties at Supanova in Sydney in June!) but we are still small biccies, unless we become big biccies.

I ask myself why I have priced my books to allow bookshops to get the 40 percent and the distributor their percentage. I should race over to my set up page and change it to the minimum, but maybe I’m optimistic that some bookstores will either buy my book or supply it to lovely people who order it in and for that, I’d like them to be compensated.

Cover by Les Petersen

Buy links for Argenterra here.

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